Saturday, April 19, 2014

Is Nike giving up on the FuelBand?

There are circulating rumors that Nike is giving up future versions of their wearable activity tracker: the Nike+ FuelBand. I wonder if the pressure is becoming too intense, especially with Apple and other major manufacturers entering with new wearables that are aimed at fitness enthusiasts.

I still wear my 1st generation FuelBand. I never made the upgrade to the FuelBand SE because it just didn't offer enough new features or functionality.

I anticipate that Nike will continue to support new editions of their mobile apps like the Nike+ Move, Nike Running, and others. As for hardware, we're likely to see ongoing innovation with their clothing and shoes.

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